AMERICA’S STEEL (re)MAKER
For Nucor Steel
Planning / Creative Direction / Writing
NUCOR: REINVENTING HOW STEEL IS MADE
Nucor is so much more than the largest producer of steel in the United States, as if that’s not enough. This is a company, after all, that is credited with saving the American steel industry with bold investments in new technologies that reinvented how steel is made. And a maverick management style that redefined how business is run.
AND HOW BIG BUSINESS IS MANAGED
So, as you might imagine, my work for them focused on so much more than products. Instead it involved showcasing their unique culture and personality: The world’s largest recycler of steel. A relentless pioneer of new technologies. A fierce protector of the environment. A tireless champion of American jobs.
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