About Copy

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SMALL-AGENCY OWNER. LARGE-AGENCY PARTNER. NOW HIRED GUN.

Consistently, and painlessly, producing nationally-recognized work from my neighborhood coffeeshop.

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Here’s the most important thing I learned while running my own nationally recognized “boutique:” An agile, well-directed creative team can stand toe-to-toe with anyone. Years later, when I helped lead the largest BtoB agency in the world, a similar lesson took hold: Our best work was often produced by creatives smart enough to squirrel themselves away from “processes” that only managed to dilute strong ideas, complicate simple ones – and needlessly drive up costs along the way. Today, I’m betting (everything as it turns out) that small is more valuable than ever.

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WHAT I BELIEVE: SERVICE & PASSION

Maybe it’s because I’m doing the whole bootstrapping thing – again – and have little time to noodle over the perfect mission statement. But even if I had all the time in the world, something tells me that I could never sum up my own approach to work, and life, better than these guys.

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There are two paths, really:

“I will serve just enough to make the maximum profit” or,

“I will profit just enough to provide the maximum service.”

– Seth Godin

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“Working hard for something we don’t care about 
is called stress;

working hard for something we love
is called passion.”

– Simon Sinek

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MY VITALS

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200+

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Awards

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C0-FOUNDED…

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…one of the most decorated small B2B agencies in the country. The Fergus/Peters Group surprised a lot of people with the caliber and reputation of our work. Me especially.

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LAUNCHED…

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…the Chicago office of the largest B2B agency in the world. gyro was named large agency of the year five times while I was there. As the architect of some of their best-known work, I like to think I made at least a small contribution to that distinction.

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LED…

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…one of BtoB’s most consistently awarded creative teams. Hands-on development of: Ad Age’s B2B campaign of the year, Addy event of the year, EFFIE winning campaign, Grand CEBA, multiple Best in Shows at the NAMAs, B2s, and Towers.

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rgba(0,0,0,0)” padding= ‘{“d”:”0px 0px 0px 0px”}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:”0px 0px 0px 0px”}’ border_color= “” border_radius= “0px” text_typography= ‘{“d”:””}’ hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” key= “m3BRjSgCr”]

3,000 feet above the ground

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3,000 feet above the ground

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3,000 feet above the ground

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3,000 feet above the ground

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3,000 feet above the ground

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3,000 feet above the ground

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Best. (Shoot) Day. Ever.

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Maybe it’s because this self-made iPhone test video stars my own kids (and a few neighborhood stowaways), but this is, without question, the best cast I ever worked with.

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EXPERIENCE

Account and Creative Director for top brands. Producing best-in-category work.

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See Some Thinking

And if perhaps we think alike.

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bpeters@bpeters.com | Linkedin | 847.372.5626

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