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SMALL-AGENCY OWNER. LARGE-AGENCY PARTNER. NOW HIRED GUN.

Consistently, and painlessly, producing nationally-recognized work from my neighborhood coffeeshop.

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Here’s the most important thing I learned while running my own nationally recognized “boutique:” An agile, well-directed creative team can stand toe-to-toe with anyone. Years later, when I helped lead the largest BtoB agency in the world, a similar lesson took hold: Our best work was often produced by creatives smart enough to squirrel themselves away from “processes” that only managed to dilute strong ideas, complicate simple ones – and needlessly drive up costs along the way. Today, I’m betting (everything as it turns out) that small is more valuable than ever.

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SOME VITAL STATS

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CO-FOUNDED. . .

.  .  . one of the most decorated small BtoB agencies in the country. The Fergus/Peters Group surprised a lot of people with the caliber and reputation of our work.  
Me especially.

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STARTED. . .

.  .  . the Chicago office of the largest BtoB agency in the world. Gyro was named large agency of the year five times while I was there. As the architect of some of their best-known work, I like to think I made at least a small contribution to that distinction.

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LED. . .

. . . one of BtoB’s most consistently awarded creative teams. Hands-on development of: Ad Age’s BtoB Campaign Of The Year. Addy’s National Event of The Year. EFFIE Award for Sales Development Tool. Grand CEBA. Multiple Best In Shows at NAMA’s, B2s and Tower Awards.

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There are two paths really: I will serve just enough to make the maximum profit,
or I will profit just enough to provide the maximum service.”

[/testimonial][/testimonials][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”30px 0px 31px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:”100″}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:”100″}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “” offset_value= “0px” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “LkfjKn7HrS”][tatsu_row full_width= “0” bg_color= “” border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” no_margin_bottom= “0” equal_height_columns= “0” gutter= “medium” column_spacing= “px” fullscreen_cols= “0” swap_cols= “0” padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “exhEH1D22V”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:100,”l”:100,”t”:100,”m”:100}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “tMPRKGNqd”][special_heading3 title_content= “WORDS TO LIVE, AND WORK, BY” h_tag= “h3” title_color= “” sub_title1= “SERVICE & PASSION” sub_title2= “Maybe it’s because I’m doing the whole bootstrapping thing – again – and have little time to noodle over the perfect mission statement. But even if I had all the time in the world, something tells me that I could never sum up my own approach to work, and life, better than these two guys.” top_caption_color= “#757575” bottom_caption_color= “#757575” top_caption_size= “” bottom_caption_size= “18” top_caption_font= “h6” bottom_caption_font= “special” top_caption_separator_color= “#efefef” bottom_caption_separator_color= “#efefef” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “PUwrO5CO1”][/special_heading3][/tatsu_column][/tatsu_row][/tatsu_section][tatsu_section bg_color= “rgba(19,19,19,1)” bg_image= “http://tatsu.wpengine.com/wp-content/uploads/2017/04/oshine-splash-hero.jpg” bg_repeat= “no-repeat” bg_attachment= ‘{“d”:”scroll”}’ bg_position= ‘{“d”:”bottom center”}’ bg_size= ‘{“d”:”cover”}’ bg_animation= “none” padding= ‘{“d”:”26px 0px 30px 0px”}’ margin= ‘{“d”:”0px 0px 0px 0px”}’ bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “rgba(74,74,74,1)” overlay_blend_mode= “normal” section_height_type= “auto” custom_height= ‘{“d”:””}’ vertical_align= “center” top_divider= “none” top_divider_zindex= “9999” bottom_divider_zindex= “9999” bottom_divider= “none” top_divider_height= ‘{“d”:100}’ top_divider_position= “above” bottom_divider_height= ‘{“d”:100}’ bottom_divider_position= “below” top_divider_color= “#ffffff” bottom_divider_color= “#ffffff” invert_top_divider= “0” invert_bottom_divider= “0” flip_top_divider= “0” flip_bottom_divider= “0” section_id= “” section_class= “” section_title= “Testimonial ” offset_value= “” full_screen_header_scheme= “background–dark” overflow= “” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” border_style= 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‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “none” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= ‘{“d”:”100″}’ column_mobile_spacing= “0” image_hover_effect= “none” column_hover_effect= “none” hover_box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” overflow= “” col_id= “” column_class= “” top_divider= “none” top_divider_height= ‘{“d”:”100″,”m”:”0″}’ top_divider_color= “#ffffff” flip_top_divider= “0” top_divider_zindex= “9999” bottom_divider= “none” bottom_divider_height= ‘{“d”:”100″,”m”:”0″}’ bottom_divider_color= “#ffffff” flip_bottom_divider= “0” bottom_divider_zindex= “9999” left_divider= “none” left_divider_width= ‘{“d”:”50″,”m”:”0″}’ left_divider_color= “#ffffff” invert_left_divider= “0” left_divider_zindex= “9999” right_divider= “none” right_divider_width= ‘{“d”:”50″,”m”:”0″}’ right_divider_color= “#ffffff” invert_right_divider= “0” right_divider_zindex= “9999” z_index= “0” hide_in= “0” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/1” key= “jrfCiElB3O”][testimonials testimonial_font_size= “25” author_role_font= “special” alignment= “center” pagination= “0” slide_show= “0” slide_show_speed= “4000” hide_in= “” css_id= “” css_classes= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” padding= ‘{“d”:””}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” key= “3CgqnN_xl7”][testimonial author_image= “https://worklifeofbrian.com/wp-content/uploads/2020/06/960×0-150×150.jpg” quote_color= “rgba(255,255,255,1)” author= “Simon Sinek” author_color= “rgba(255,255,255,1)” author_role= “” author_role_color= “rgba(131,131,131,1)” key= “85xuWAGPKC”]

Working hard for something we don’t care about is called stress.  
Working hard for something we love is called passion.”

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padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:”0px 0px”}’ row_id= “” row_class= “” box_shadow= “0px 0px 0px 0px rgba(0,0,0,0)” border_radius= “0” hide_in= “” animate= “1” animation_type= “none” animation_delay= “0” animation_duration= “300” layout= “1/3+2/3” key= “uqYWmzcCVn”][tatsu_column bg_color= “” bg_image= “” bg_repeat= “no-repeat” bg_attachment= “scroll” bg_position= ‘{“d”:”top left”}’ bg_size= ‘{“d”:”cover”}’ padding= ‘{“d”:”0px 0px 0px 0px”}’ margin= ‘{“d”:””}’ border_style= ‘{“d”:”solid”,”l”:”solid”,”t”:”solid”,”m”:”solid”}’ border= ‘{“d”:””}’ border_color= “” border_radius= “0” box_shadow_custom= “0px 0px 0px 0px rgba(0,0,0,0)” bg_video_mp4_src= “” bg_video_ogg_src= “” bg_video_webm_src= “” overlay_color= “” overlay_blend_mode= “normal” animate_overlay= “none” link_overlay= “” vertical_align= “none” sticky= “0” offset= ‘{“d”:”0px 0px”}’ column_parallax= “0” column_width= 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WORK LIFE OUTSIDE
THE COFFEESHOP

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3,000 Feet Above The Ground

To be clear, I’m not holding that camera – that’s intrepid photographer Andy Goodwin.  My job was to nervously announce how close he was to edge.

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3,000 Below The Ground

A five minute elevator ride straight down, followed by a 45-minute jeep ride.  Definitely not a day to forget your lunch in the car.

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Just Happy To Be On The Ground

Producer. Director. Baggage Handler.

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Ungrounded Altogether

Stuntman standin.

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Making New Friends

Celebrating the night before Holi with a bonfire festival called Holika.

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Questioning My New Friends

You should see the other guy.

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Best. Shoot. Day. Ever.
Maybe it’s because this iPhone test footage features my own kids (and a few neighborhood stowaways), but this is the best cast I ever worked with.

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BRAND EXPERIENCE

Account and Creative Director For Top Brands. Producing Best-In-Category Work.

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See Some Thinking

And if perhaps we think alike.

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