Here’s the most important thing I learned while running my own nationally recognized “boutique:” An agile, well-directed creative team can stand toe-to-toe with anyone. Years later, when I helped lead the largest BtoB agency in the world, a similar lesson took hold: Our best work was often produced by creatives smart enough to squirrel themselves away from “processes” that only managed to dilute strong ideas, complicate simple ones – and needlessly drive up costs along the way. Today, I’m betting (everything as it turns out) that small is more valuable than ever.