Strategy / Concepting / Creative Direction / Writing / Producing / Directing
Since 1980, every single graduate of Providence St. Mel School has gone onto college. Every. Single. One. In recent years, most have gone onto Tier One Universities like Harvard, Princeton and Oxford. An odd-defying success rate made all the more improbable by the daily challenges faced by students and teachers alike.
That’s because Providence St. Mel sits smack dab in one of the roughest and poorest neighborhoods in Chicago. “A Richer Life Starts Here” is one part capital campaign, and one part recruitment campaign, for an inner city school whose students are beating the odds – and changing the world.