Creative Strategy / Concepting / Creative Direction / Writing
Walgreens wanted you to know that its pharmacists can do more than just dispense doctor-prescribed medications. Instead, they can dispense important medical advice to manage complex and chronic medical conditions. A capability far too few customers know about, let alone take advantage of. The real problem, as we saw it, was that pharmacists are not viewed as caregivers, but instead as clinicians.
Which may have a little something to do with the clinical nature of most pharmacist/customer relationships. Where slips of paper are exchanged for neatly stapled bags of pills, drops or ointments. Our idea was to introduce a counterless pharmacy experience: Where over-the-counter transactions became face-to-face and heart-to-heart consultations.