Strategy / Concepting / Creative Direction / Writing / Producing / Directing
Funny how the word “tractor” can instantly conjure up the color green. John Deere-green to be specific. Which stands to reason since Deere has been churning out the most popular line of tractors for over a century now. The Legend Runs On campaign celebrates the 100-year anniversary of this storied legacy of technological achievements.
From the one that started it all: The Waterloo Boy with its kerosene-powered two-stroke “popper” engine. To today’s 620hp satellite-guided engineering marvels that dot rural landscapes around the world. And, of course, the generations of men and women who’ve dedicated their lives to producing them.