Strategy / Concepting / Creative Direction / Writing / Producing / Directing
When it came time to celebrate the 25th anniversary of PotashCorp, the world’s largest producer of crop nutrients, a simple announcement on social media channels just didn’t seem to cut it. This is a company, after all, whose products are responsible for providing for one third of the world’s food supply.
And whose management practices improved the quality of life for millions more. This campaign is designed to shed some much-needed sunlight on everything PotashCorp and its products make possible. Twenty-five stories featuring real employees, customers and neighbors, told over the course of 25 weeks. Stories of life, and quality of life.