Strategy / Creative Direction / Writing / Producing / Directing
There’s a lot of talk about injecting more feelings into BtoB communications these days. But “feelings” doesn’t have to mean heartwarming. Unless, of course, it warms your heart to feel like an unstoppable badass. With all the equipment, technology and in-the-trenches support to run your world.
Which is the feeling we tried to capture while showcasing John Deere Construction’s hyper customer-centric approach to keeping our world running. A campaign featuring actual construction equipment customers and integrated into everything from digital, to social, to events.