For PEAK Automotive – worklifeofbrian

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LIFEBLOOD

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Planning / Concept / Creative Direction / Writing / Directing

WIDENING THE BASE OF PEAK

Most people know PEAK from their trips down the automotive aisle where the company enjoys a widespread retail/consumer presence as the country’s largest producer of antifreeze and diesel exhaust fluid (DEF). Our job, however, was to expand PEAK’s visibility and distribution beyond the home garage and into the service bays of America’s fleet professionals.

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WITH A FLEET MANAGER ACQUISITION PROGRAM

The LifeBlood campaign is a thoughtful blend of affinity marketing and thought leadership aimed at America’s Fleet Managers. Those who keep the engines of commerce forever churning. From a brand identity program, to NASCAR and NHRA drag racing tie-ins, to profiles with the best fleet technicians in the country and thought-leadership content to drive conversations and demand.

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